
Because If You Don't - The Number Is ZERO
You've read the books, you've listened to countless videos, you've attended webinars and conventions and now you have the knowledge that you need to run your small business, MLM or online business. You're making the income you want and everything is just great. Right?
Maybe not so right. One of the biggest mistakes in the small business community is that they forget about the numbers. Numbers are critical to any business. But they are often the most ignored. The biggest reason that I've seen for this is that people take numbers personally. Numbers are tools - whether its the number of customers, phone calls, Twitter followers, or the amount that's in your bank account. A number is just a measurement tool that should be used for information.
If you're not making the kind of money that you want - that's great information!! It tells you to change course, to take different action - to take any action, to change your market niche, your marketing methods, your product mix, your social media. It's telling you something about business - not about your worth as a person.
But most small business owners don't want to look at the numbers. They bury their heads in the sand and pretend that they don't matter. Honestly though, like anything else important that we ignore, they scream louder and louder and LOUDER until we finally listen. Often, by then, it's too late and a crisis reaction takes place. Yikes - reacting in crisis is costly to mind, body and spirit.
Maybe you're thinking that concentrating on numbers takes the humanity out of your business. Not if you think of it positively - some examples might be:
I help 5 people a month get into better shape.
I help 10 people a month to achieve their financial goals.
I help 200 people a month to get XXX product at the best price. Numbers critical to every business:
Monthly financial goal
Number of customers or units to achieve monthly goal
Number of leads or prospects needed to contact to attain the number of customers/unitsSo don't be a ZERO - think of a number.
Relevant scriptures: Proverbs 23:7, 1 Peter 2:9, Matthew 25:14-30
Wow, I've never thought of it like that. Great blog, and I like the relevant Scriptures, even though I'm not a big bible person.. cool
ReplyDeleteNumbers, numbers, numbers.
ReplyDeleteWhat a way to think about it. Never came to this conclusion before. What an optimistic way to look at this thing called "numbers"
I will have a new outlook on numbers from now forward.
Thanks Barbara