Marketing 101 - Build a list of prospects and clients for the purpose of future sales and on-going income.
Wise Marketing 101 - Build a list of friends and future friends so that you can keep in touch, help them when and if then need help, and give them tangibly valuable information that will help them today. Be truly interested in their well-being - not your own.
The spirit behind the communication to your friends and future friends can be felt - even across the internet. So what's most important in using your list effectively is your heart's intention for the well-being of your friends. It doesn't really matter how skilled you are at copy writing or how smart you are. It matters how well you connect. And true connection takes a true heart. It takes a vulnerable heart - which requires far more bravery than bravado.
So stop thinking of your "list" in terms of dollar signs or "a hassle" and instead each time you send an e-mail or make an offer - imagine you're sending it to your best friend. You don't ignore your friends, you don't spam your friends, you don't dump your friends if they don't buy your service or product right now. You build a relationship with your friends.
"Some of the biggest challenges in relationships come from the fact that most people enter a relationship in order to get something. They're trying to find someone who's going to make them feel good. In reality, the only way a relationship will last is if you see your relationship as a place that you go to give, and not a place that you go to take." - Anthony Robbins
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